Michelle Drewry Los Angeles/Glendora Home Stager: January 2012

Michelle Drewry of Staging The Essentials recently performed home staging for this vacant newly remodeled Los Angeles house. It would be a marketing mistake to think that buyers can visualize in their mind how their furniture will fit into these rooms.  In fact, it would be similar to expecting buyers to do the staging in their mind, while looking at vacant rooms.  It's a known fact that only about 8% of the population can visualize something that is not actually in front of them.  The rest of the population needs to be visually shown the potential a house can have.

This particular seller, a smart investor, wanted to show  buyers how they can place their furnishings in a relatively small area.  When vacant, the Living/Family Room, which is open to the kitchen and dining areas, did not appear large enough for the furniture.  We show buyers how they can make these rooms work.

Below are the BEFORE and AFTER photos:  Buyers prefer to see this home staged and not vacant?

It is critical to show your buyer how they can live in a home.  Leaving them guessing for how they can place their furniture will only motivate them to move on to the next house for sale.  These sellers know the importance of answering those questions for the buyer through home staging.